A wide array of shoppers are what makes a store alive and very interesting. From the quiet ones to the loud shoppers, retail stores are for sure deal with different types of shoppers everyday. Every customer has their own personality, and has their own way of being convinced. There is not a way to convert all your customers into having one mind. We tried to compile and list down different types of shoppers to help you understand.
This type of shopper, although quiet, screams “do not talk to me”. They are the ones who just want to shop on their own and mind their own business. They like to roam around in silence, sometimes people watching is on their agenda too. They are literally the shy types of the shopping world.
This just looking around type of shopper is simply one who doesn’t want to buy anything. When they go inside the store either they see something that catches their attention or just simple passing time. They would sometimes go to each aisle or rack of the store just to kill time. For these type of shoppers, it is best to let them be and just wait for them to reach out to you - this goes the same for the #1 - The Quiet Shopper.
I am sure that at some point in your life you have grabbed something near the cashier while waiting in line at the grocery. That, my friend, is an impulse buy. This type of shopper purchases things that get their attention at that certain time. Most of the time they purchase small and inexpensive items. Some impulsive shoppers are those who are on retail therapy so at times they also purchase big and expensive things with little thought for it. Attentive store staff will make the difference for these types of shoppers.
These types of shoppers do their research well. They study the store’s items / inventory. Search online, they read magazines, and maybe follow bloggers / influencers to know more about the products. By the time they enter the store, they already know what they want to buy. A well-informed staff is the key to these types of shoppers. By answering their queries in-store, you have already boosted their store experience. You should keep your website or pages up to date to satisfy these types of shoppers.
These shoppers are bargain hunters. When there is a store sale, expect them to be present. They like discounts and are usually equipped with coupons and vouchers anywhere they go. These shoppers usually go for the least expensive and do not look at the sentimental side of shopping.
These are just five types of shoppers that we gathered. We are sure there are more than five types! As a seller or retailer, you will encounter these different types of shoppers (and more!) and it is important to know their needs and match their behaviors.
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